Dating apps are redefining exactly how individuals find one another, what they’re trying to find, and exactly how quickly they have what they want away from relationship.

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A new Ipsos study finds that in actuality, most people are looking for something more lasting while conventional wisdom holds that dating apps are for those looking for a fling or hookup. Six in ten (59%) software users are looking for one partner that is serious.

Likewise, two-thirds of people that purchased dating apps agree totally that the objective of dating is to look for a wife or partner – not merely to own enjoyable. In reality, more application users are usually looking for a lasting connection than non-app users. Just 50 % of individuals who don’t utilize the apps genuinely believe that the purpose of dating is to end in a long-lasting partnership.

While individuals overall are looking at dating apps to help their seek out a severe relationship, women and men aren’t completely for a passing fancy page regarding the apps.

Guys are more prone to utilize dating apps to get both casual flings and numerous partners that are romantic. Continue reading →