ItвЂ™s incumbent upon schools to use the full range of possible tools and media at their disposal вЂ” from the new-age to the traditional when it comes to designing a marketing strategy that drives enrollment. An omnichannel online marketing strategy helps to ensure that universities and colleges can achieve a far more audience that is diverse of candidates with wide-ranging practices and choices regarding their modes of interaction.
As soon as 2014, almost two-thirds of senior school pupils were utilizing social media marketing to analyze colleges, and three-quarters found social media marketing become an influential device in their enrollment choices, relating to a Uversity survey . 8 understanding that, building a reliable following of potential pupils on social networking, creating shareable content that sparks interest and formulating a powerful social media marketing marketing strategy are necessary aspects of enrollment advertising into the twenty-first century. Continue reading →